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5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

11 Dec 2018 15:40


Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017, for a total of $717.45 billion to $720.89 billion. That means there’s still time and money …

The post 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018 appeared first on Mobile Marketing Watch.


In-App Mobile Ad Fraud Up 800 Percent

11 Dec 2018 15:25


Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for …

The post In-App Mobile Ad Fraud Up 800 Percent appeared first on Mobile Marketing Watch.


How Flutter Looks Set to Transform Android and iOS App Development

11 Dec 2018 15:20


One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. The two operating systems dominate the market, with …

The post How Flutter Looks Set to Transform Android and iOS App Development appeared first on Mobile Marketing Watch.


The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

1 Nov 2018 22:00


The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an excellent way to reach engaged sports fans at contextually relevant …

The post The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games appeared first on Mobile Marketing Watch.


Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai

1 Nov 2018 21:50


MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where its vice president Li Liang gave a keynote speech about Cheetah Mobile’s focus on promoting digital transformation through AI-powered products and services. Commenting on the …

The post Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai appeared first on Mobile Marketing Watch.


The Future for Casino Software Development Is a Roulette in Your Own Living Room

1 Nov 2018 20:06


There are perhaps four software companies at the forefront of casino gaming technology in Europe, some of which have managed to transform how mobile users play and interact with online casinos. Who are they and what should we expect next? The list below shows some of the main software developers designing and operating online casino …

The post The Future for Casino Software Development Is a Roulette in Your Own Living Room appeared first on Mobile Marketing Watch.


How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?

18 Oct 2018 14:39


By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all Thanksgiving 2017 e-commerce orders came from mobile devices, but cart abandonment is still higher on mobile than desktop. And CNP fraud attempts tend to increase …

The post How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season? appeared first on Mobile Marketing Watch.


Speak Human: 8 Conversation Marketing Hacks, Game-Changers

18 Oct 2018 14:29


The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives.  No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal …

The post Speak Human: 8 Conversation Marketing Hacks, Game-Changers appeared first on Mobile Marketing Watch.


Best Casino Games for Console Players

18 Oct 2018 12:29


If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style of game that you prefer above all others. Maybe you’re a fan of real-time, online multiplayer games with a strong competitive edge. Perhaps your thing is adrenaline-fuelled racing games or complex puzzle-solving mysteries. Maybe it’s …

The post Best Casino Games for Console Players appeared first on Mobile Marketing Watch.


How Rewarded Video Ads Can Drive In-Game Purchases

26 Sep 2018 13:05


The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the …

The post How Rewarded Video Ads Can Drive In-Game Purchases appeared first on Mobile Marketing Watch.

        
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